stretch


stretch
stretch stretch [stretʆ] verb
1. [transitive] FINANCE if something stretches an amount of money or a supply of something, it uses it up so you have hardly enough for your needs:

• Our finances are stretched to the limit.

2. [intransitive, transitive] FINANCE to make an amount of money last longer than usual by being careful how it is spent and not wasting it:

• All departments are having to stretch their budgets.

3. [intransitive, transitive] MARKETING if a company stretches a brand, it starts to use an existing brand name on a different type of product, hoping that people will buy it because they recognize the name:

• Following Coca-Cola's decision to market clothes, people asked how far a brand can be stretched.

* * *

Ⅰ.
stretch UK US /stretʃ/ verb
[I] if money or other resources stretch to something, they are enough to buy or pay for something: »

MPs and many within the pensions industry are concerned £400m will not stretch far enough.

stretch to sth »

Our budget won't stretch to hiring any new workers.

[T] to make money or resources last longer than was originally planned: »

City officials are currently struggling with how to stretch limited water supplies.

[T] if something stretches money or other resources, it uses nearly all the money or resources available so that there is very little left: be stretched to breaking point/the limit »

The aviation infrastructure has been stretched to breaking point.

be stretched thin »

When people and funding are stretched thin, companies may find they're not putting enough resources behind the ideas that promise the greatest shareholder returns.

stretch a budget/finances »

The takeover will stretch the company's finances.

[T] MARKETING to use a brand that already exists to sell new and different products and services: »

The company is trying to stretch its brand to cover anything that can be sold online.

[T] to force someone to use all their intelligence or skills: »

My current job isn't really stretching me enough.

Ⅱ.
stretch UK US /stretʃ/ noun
a stretch — Cf. a stretch
20 hours/5 days/6 weeks, etc. at a stretch — Cf. 6 weeks at a stretch
work/be at full stretch — Cf. work/be at full stretch

Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

  • stretch — [ strɛtʃ ] n. m. • 1963; n. déposé , mot angl., de to stretch « allonger, étendre » ♦ Anglic. Techn. Procédé de traitement des tissus les rendant élastiques dans le sens horizontal. ♢ Par ext. Le tissu ainsi traité. Du stretch. Des stretchs. Par… …   Encyclopédie Universelle

  • Stretch — Stretch, n. 1. Act of stretching, or state of being stretched; reach; effort; struggle; strain; as, a stretch of the limbs; a stretch of the imagination. [1913 Webster] By stretch of arms the distant shore to gain. Dryden. [1913 Webster] Those… …   The Collaborative International Dictionary of English

  • Stretch — can refer to: *Stretching is a form of exercise or a pre exercise discipline, sometimes called Warming up *Stretch ceiling, a type of ceiling made from polymer. *Stretch ratio in the mechanics of materials *Stretched tuning of certain string… …   Wikipedia

  • stretch — ► VERB 1) (of something soft or elastic) be made or be able to be made longer or wider without tearing or breaking. 2) pull (something) tightly from one point to another. 3) extend one s body or a part of one s body to its full length. 4) last… …   English terms dictionary

  • stretch — [strech] vt. [ME strecchen < OE streccan, akin to Ger strecken < IE * sterg < base * (s)ter , to be stiff, rigid > STARE] 1. to hold out or reach out; extend [to stretch out a helping hand] 2. to cause (the body or limbs) to reach out …   English World dictionary

  • Stretch — Stretch, v. t. [imp. & p. p. {Stretched}; p. pr. & vb. n. {Stretching}.] [OE. strecchen, AS. streccan; akin to D. strekken, G. strecken, OHG. strecchen, Sw. str[ a]cka, Dan. str[ae]kke; cf. AS. str[ae]ck, strec, strong, violent, G. strack… …   The Collaborative International Dictionary of English

  • Stretch — 〈[ strɛ̣tʃ] m.; ; unz.〉 elastische Wirkware (BaumwollStretch, NylonStretch) [zu engl. stretch „dehnen“ <aengl. steccan; verwandt mit strecken] * * * Stretch [strɛt̮ʃ], der; [e]s, es [ strɛt̮ʃɪs] [zu engl. to stretch = dehnen]: sehr elastisches …   Universal-Lexikon

  • Stretch — (engl. für „Strecke“, „Zeitraum“ aber auch „Ausdehnung“) steht für: Stretch (Unternehmen), ein US amerikanischer Halbleiterhersteller mit Niederlassungen in Japan und Deutschland Stretch (Band), eine britische Bluesrock Band, 1973 78 Ein… …   Deutsch Wikipedia

  • stretch — stretch; stretch·abil·i·ty; stretch·able; stretch·berry; stretch·er; un·stretch; …   English syllables

  • Stretch — Stretch, v. i. 1. To be extended; to be drawn out in length or in breadth, or both; to spread; to reach; as, the iron road stretches across the continent; the lake stretches over fifty square miles. [1913 Webster] As far as stretcheth any ground …   The Collaborative International Dictionary of English